Tara RAINEY
Design That Clarifies, Connects, and Persuades
I turn complex ideas into visual stories that drive action. With experience across healthcare, innovation, and tech, I design presentations, prototypes, and motion content that help teams communicate with clarity and confidence.
Brand Design | Creative Strategy | UI/UX & Prototyping | Presentation & Motion Design
Creative direction is where design meets strategy – and that’s where I thrive. I’ve spent over two decades helping teams shape ideas into powerful visual narratives. From pitch decks and product prototypes to motion graphics and campaigns, I bring design thinking, storytelling, and polish to every phase of the work.
I’ve helped bring award-winning initiatives to life by translating strategy into visual stories – driving stronger engagement, clearer communication, and better outcomes across teams. My approach is hands-on, fast-moving, and collaborative. I love the challenge of making the complex feel clear – and the visual feel effortless.
I’m currently open to remote roles focused on presentation design, visual storytelling, or creative concepting – especially in innovation-forward environments where clarity and creativity matter.
SELECTED WORK
Experience
2020 - Present
Creative Director, Elevance Health – Innovation Team
Previously: Art Manager (2022–2024) · Senior Visual Designer (2020–2022)
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Lead creative strategy across digital platforms, videos, prototypes, and pitch decks that support new business models and member engagement.
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Guide the development of visual narratives for high-priority initiatives, shaping enterprise strategy and business opportunities.
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Produce executive-level videos and animated presentations under tight timelines, elevating key internal and external messaging.
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Built and manage a centralized SharePoint site that provides branded tools and templates to empower decentralized storytelling.
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Collaborate cross-functionally to translate complex ideas into engaging, strategic visuals for innovation-driven initiatives.
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Led scalable design system development and process improvements that increased efficiency and consistency across the team.
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Provided mentorship to designers and supported team growth during organizational shifts and resource constraints.
Recognition:
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Special High Performer Equity Award (2024): Sole recipient from the Innovation team, recognized for leadership and measurable impact
2002 - 2020
Senior Presentation Designer, Epsilon
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Designed and produced presentations and visual materials for major clients including GM, FedEx, and Google, supporting successful multi-million dollar campaigns.
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Developed customized, high-impact visuals tailored to client goals, ensuring alignment with brand guidelines and marketing objectives.
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Collaborated with account and strategy teams to deliver clear, compelling storytelling for pitches, internal communications, and global initiatives.
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Maintained consistency and quality across a wide range of deliverables, supporting over 9,000 global associates in marketing and sales functions.
