Tara RAINEY
Design that clarifies and persuades.
I help teams frame complex ideas into clear, compelling stories that drive alignment and action across product, data, and technology.
Creative Direction · Strategic Storytelling · UI/UX & Prototyping · Presentation & Motion Design
I work at the intersection of design and strategy, helping teams shape complex ideas into clear, persuasive visual stories. From executive presentations and product narratives to prototypes and motion, I focus on making the essential message obvious and actionable.
My work is collaborative and hands-on, with a bias toward momentum and clarity. I partner closely with product, engineering, and business leaders to translate complexity into clarity, align stakeholders, and move work forward – especially in environments where the stakes are high and the inputs are messy.
Experience
2020 - Present
Digital Solutions Director, Elevance Health – Enterprise Data & Analytics (2024–Present)
I partner closely with data, engineering, product, and business leaders on strategic and creative storytelling, helping translate complex platforms, products, and initiatives into clear, persuasive narratives for executive and stakeholder audiences.
My work focuses on framing presentations, visual frameworks, and storytelling assets that support alignment, understanding, and decision-making across highly technical initiatives.
Creative Director, Elevance Health – Innovation / Product Growth & Execution (2020 – 2024)
Previously: Art Manager (2022–2024)
Senior Visual Designer (2020–2022)
I led creative direction and visual storytelling for innovation initiatives spanning digital platforms, executive presentations, prototypes, and motion content. My work supported new business models, product concepts, and enterprise opportunities.
I established scalable design systems, processes, and shared tools to improve efficiency and consistency, and delivered high-impact presentations and videos under tight timelines.
Recognition
Special High Performer Equity Award (2024) – Sole recipient from the Innovation team (1 of ~35), recognized for leadership and measurable impact.
2002 - 2020
Senior Presentation Designer, Epsilon (Publicis Groupe), (2002 – 2020)
I supported major enterprise clients by designing high-stakes presentations and visual communications for global marketing, sales, and leadership audiences, partnering closely with strategy and account teams to translate complex business goals into clear, compelling stories.
